READING: Associated Press’s “Etch A Sketch is big draw”

OUR TAKE:
Considering the less than thrilling state of the Republican Presidential campaign trail, it is not surprising that the Etch A Sketch “scandal” has taken centerpiece.

While Syrians are dying, Afghanistan is in turmoil, and the middle class American is being kicked out of her home because Bank of America still won’t approve a loan modification, there cannot possibly be a bigger story that the mainstream media would pay attention to.

Republicans are certainly jumping on the band wagon. Santorum was handing out miniature versions of these red toys to reporters recently (bad reporters for taking gifts); and Ohio Art, the maker of Etch A Sketch, is reporting good stock performance as a result of this so-called “gaffe.”

With all the disgust over American jobs being exported to China, it is surprising that Republican candidates are not punishing Ohio Art for closing its manufacturing plant in Ohio, instead of giving the company free advertisement. The company moved its plant to China back in 2000, citing increased costs.

The Washington Post’s Chris Cillizza says the reason this particular gaffe is hanging around is because it “speak[s] to a larger narrative about a candidate or a doubt/worry that voters already have about that particular candidate.”

This issue with Romney is not just about whether he can keep his campaign promise, politicians running for office rarely do. The fact is that Romney is the GOP establishment’s frontrunner and he has shown a consistent inability to make a strong connection with his constituency . His people are not just worried that he cannot beat President Obama, they are worried he cannot even beat Ron Paul. The election fraud in the recent Republican primaries is surely a sign of this concern.

It will be interesting to see if Romney can keep his place as the frontrunner and how far he will go to steal the vote to stay afloat.

EXCERPT:

TOLEDO, Ohio – Pushed to the bottom of the toy box by video games and other high-tech gadgets, Etch A Sketch is suddenly drawing lots of attention, thanks to a gaffe that has shaken up the race for the White House.

Ohio Art Co., maker of the classic baby-boomer toy, is sending a big box of Etch A Sketches to the presidential campaigns to say thanks for the publicity and a boost in sales.

Read more at the Philadelphia Inquirer.